Service / Custom Build

We build what off-the-shelf can't.

Every CRM does the same twelve things. We build the thirteenth, the one your operation runs on.

Platforms from $25,000. Fixed scope, fixed price, quoted after the audit.

The workaround

None of it is broken enough to fix, and all of it is quietly expensive.

Off-the-shelf software is built for the average of ten thousand businesses. The more distinctive your operation, the worse that average fits.

So you adapt. A spreadsheet bridges two tools that will not talk, and somebody re-keys the same record in three places. A job that should take one click becomes a nine step document.

Every workaround runs on a person, usually the one who can least afford the interruption. You pay for it with your evenings.

A twelve tab operations workbook where nearly every row lists you as the owner
The moat

What you get when the software fits.

  • The workaround, rebuilt

    The gap a spreadsheet bridges today becomes proper software.

  • One source of truth

    Information moves between systems on its own, so nobody carries it by hand.

  • A ceiling you raise without hiring

    The work scales because the system does.

  • An advantage nobody can buy

    Your competitors can purchase every product you can. This one exists only in your business.

  • Code you own outright

    Your repositories, your infrastructure, your access, with or without us.

Things we have built

Tools that exist nowhere else.

A stockroom wall of small bottles, the shelves on the left wearing bright finished labels and the shelves on the right still blank, a glowing rail along the counter below them, a laptop and a mug of tea on the desk
Tool / Render

Automated private label artwork

A pipeline that renders product artwork across an entire catalogue. What used to be a designer working through a spreadsheet, one product at a time, now runs itself.

Five small shopfronts in a row on a cobbled street at dusk, each painted its own colour, their lit windows full of jars, cakes and plants, string lights overhead
Tool / Embed

Brand matched storefront widget

An embeddable catalogue partners drop onto their own sites, styled to each partner's brand. The client's distribution grew without the client building anything else.

A hillside at dusk, lanterns lining a winding path that people walk up toward a lit community hall
Tool / Agent

Platforms that remember

Community portals whose AI agent tracks each member's journey across sessions, so it knows where someone has been. For a community, that memory is the product.

Who builds it

Built by someone who ships when the date does not move.

Zack, founder of Rapid Impact

Zack spent twenty years in Hollywood visual effects as a Senior Technical Director, on more than fifty feature productions including The Avengers and Alita: Battle Angel. A missed delivery meant lawsuits. Then Zack served as Director of AI at a $150 million company, putting AI systems into a real operation and seeing how much a small team could now carry.

He builds those same systems for businesses your size.

"Rapid Impact built an automation for my business that saved us 140 hours in the first three weeks. Their service paid for itself in just one month."

Elsa Martinez · Elsa Martinez Law
20
years feature VFX
50+
productions
Director of AI,
$150M
company
701
commits on one engagement
How a build runs

The Handoff Plan

Step 01

The audit

Twenty minutes on how the operation actually runs. Most builds change shape here, because the stated problem is rarely the expensive one.

Step 02

Scope and fixed price

One number and exactly what it covers, before anything starts. If scope changes later, the number changes openly.

Step 03

Ship in the open

Work lands in your repository every week, so you watch it arrive.

Pricing

Platforms from $25,000.

Published floor · fixed scope · fixed price

The floor

$25,000

Most builds land above it.

What moves it

Three things

How deep the integrations run, how much data has to migrate, and how much has to keep running while we build the replacement.

Fixed price

One number

You get one price for the build, and we carry the risk of hitting it.

Questions

Common questions

How long does a build take?

A focused tool takes a couple of days to a couple of weeks, depending on what it touches. A full platform takes one to two months. A recent three app platform shipped in about 45 days, which is fast because of how we work rather than because we cut corners. The audit gives you a real timeline before you commit.

What if we already have a system that half works?

That is the common case. The audit works out what to keep, what to replace, and what to quietly retire. Rebuilding everything is usually the wrong answer.

Can you work with our existing developer?

Yes, and often that is the better arrangement. We build the parts that need specialist work, and your team keeps owning what it knows well.

What happens after it ships?

You own it and can run it yourself. If you want senior direction and a build team on hand, that is the Fractional CTO retainer, month to month.

Who actually does the work?

A small AI-native team: one to three people working with AI coding agents, and Zack stays on the build. The team runs on the same leverage we build into the system you own.

Tell us what doesn't exist yet.

Twenty minutes, and you will know whether it can be built and roughly what it costs.

If your operation runs on a workaround only one person understands, booking the audit is the right decision.

See the retainer

We work with founders building something that deserves to last, and we cap at 20 clients so the work stays senior.